Are you looking for the best place to buy or sell a luxury watch?

Welcome to Cape Town’s leading watch dealer.

Buy or Sell

As one of the most reputable Cape Town watch dealers, we pride ourselves on delivering the best-in-class service for luxury watch brands. 

If you want to buy or sell a watch in Cape Town, don’t use risky classified ad sites, speak to us first, and let’s make you an offer if you’re selling, or share our quality inventory if you’re buying. 

Whilst you may encounter many shady watch dealers in Cape Town who don’t have a professional office setting to conduct business in, this is not the case with Alan Anthony.

Contact Us for a Free Quote. 

Selling Your Watch?

If you want a smooth transaction with money instantly transferred to your local bank account, contact us for a free evaluation of your luxury Swiss timepiece.

Watch Brands in Demand

Rolex Luxury Watch


Rolex is still the watch with the best resale value in South Africa.

If you’re looking to sell any of your Rolex watches, don’t hesitate to contact Cape Town’s premier watch dealers for the best offer and service period. 

Omega Luxury Watch


Omega Seamaster and Speedmaster are favourites courtesy of their long-standing reputation as excellent value for money timepieces. 

If you’re in the market to buy or sell your Omega watch, contact us today. 

Breitling Watches


Breitling is one of the most popular Swiss watch brands with a large inventory of models including the Chronomat, Super Ocean and Avenger Series.

With a reputation dating back to 1884, Breitling is a brand you can trust for years to come.

Watch Dealer Benefits

There are many reasons to consider a watch dealer when you want to sell your luxury timepiece, but none more important than the following…

  • Certified Dealers
  • No Shady Backdoor Deals
  • Instant Cash Payments
  • Safe & Secure Premises
  • First-Class Reputation

If you’re looking to buy a luxury watch in Cape Town, consider the following…

  • Save Big Over New Prices
  • All Original Packaging where Possible
  • Certified Local Dealers

Contact Us

For more information on any of our fine Swiss watches available, or to get a quote on a watch you want to sell, contact us today and speak to your friendly local Cape Town watch dealer. 

Our offices are open 5 days a week with experts to assist from 9 am to 5 pm.