WATCH BUYERS
Do you want to sell your watch for the best price in Cape Town?
We are Cape Town’s leading watch buyers offering you excellent service and best-in-class value for your Swiss timepiece.
#1 CAPE TOWN WATCH BUYER
Sell Your Luxury Swiss Watch for the Best Price in Cape Town. 100% Safe & Secure with Instant Payment.
Please note: We only purchase watch brands that are listed on the “Watch Type” dropdown menu.
Why Choose Anthony Alan?
Instant Payments
Fast, secure, and instant payments for all orders. No delays, just smooth transactions.
Nationwide Reach
We proudly serve customers across the country, bringing high-quality jewelry to every corner.
Trusted for 19 Years
With nearly two decades in the industry, we continue to deliver quality and satisfaction.
Best Price in Cape Town
Get the best price for your gold and jewelry, guaranteed – right here in Cape Town.
Money in Your Account Instantly
Walk in with your items and walk out with your money. It’s that fast and easy.
100% Safe & Secure Transaction
Your trust matters. We ensure every transaction is fully secure and professionally handled.
GET YOUR FREE QUOTE NOW!
Watch Brands We Buy:
Rolex, Patek Philippe, Audemars Piguet, Omega, Panerai, Breitling, Cartier, IWC, Tag Heuer, Hublot, Breguet, Zenith, Vascheron Constantin.
ROLEX
The brand all watch buyers love thanks to its excellent resale value over time. If you are the owner of a Rolex watch and want the best price for it, we’d love to make you an offer on your watch.
OMEGA
Omega is an exceptional Swiss timepiece arguably most well-known for the Seamaster series of watches. If you want to sell your Omega watch in Cape Town, we have an irresistible offer for you.
BREITLING
Breitling has made quality timepieces since 1884 when Leon Breitling first started earning a reputation for his fine pocket watches. If you want to sell your Breitling, let us make you an offer.
PANERAI
The Panerai story begins in 1860 when Giovanni Panerai not only opened the first watch store in Florence, but the first watchmaking school too. More than 150 years later the brand continues to refine simplicity.
PATEK PHILIPPE
Patek Philippe patented keyless winding and the hand-setting system in 1845. The brand is renowned for its sophisticated approach to designing breathtaking timepieces many consider to be art.
IWC
The International Watch Company or IWC as it’s known, was founded by an American in Schaffhausen in 1868. The brand combines precision engineering with timeless design.
Happy Customers
HOW IT WORKS
It’s a hassle-free experience when you sell your watch to Anthony Alan.
There’s no need to risk getting ripped off on classified ad sites or deal with dodgy characters.
Our process is very simple and you’ll get money in your account before leaving our showroom.
TAKE PICTURES
Include quality pictures of your watch and original packaging if available.
SUBMIT FORM
Enter your details on our free quote form to get an estimate for your watch.
GET OFFER
We will review your request and give you a price range based on the expected condition.
VISIT SHOWROOM
Bring your watch, original packaging and receipts if available to our Cape Town showroom.
CONFIRM PRICE
We will assess your watch and make you an offer based on the condition and resale value.
GET MONEY
Once you accept the offer we will transfer funds to your local bank account instantly.
Frequently Asked Questions
How do I sell a watch?
The best way to sell your luxury Swiss watch is to take it to a reputable watch buyer that trades in previously owned timepieces.
If you use a long-established buyer like Anthony Alan, you’re able to get the best price for your watch as we have a large base of buyers interested in luxury watches, allowing us to sell watches faster and offer better prices.
Where can I sell my watch in Cape Town?
You can sell your watch in Cape Town to the premier buyer of fine watches, namely Anthony Alan, who boasts a five-star reputation, secure offices, and instant best-in-market payments for your high-end watch.
Which watches are most collectible?
Rare luxury Swiss-made watches are the most collectible and the brand that consistently holds its value better than all the others is Rolex. To learn more visit our page on selling Rolex watches.
How do I find the value of my watch?
The value of your watch relies on multiple factors:
- Brand and Model of the watch
- Scarcity of the watch
- Precious metal content
- Condition of the watch
- Supporting paperwork
- Original Box and receipts
You can start by searching Google for previously owned versions of your watch that are currently for sale on the market, and then factor in the above criteria to get an idea.
The best way of course is to simply contact us and let an expert watch buyer give you a free quote.
Should you buy a luxury watch?
It depends on which luxury watch you are considering buying and the reasons behind it.
If you want an asset that can hold its value and even appreciate over time, it is best you do your homework on brands and model value before making an emotional decision.
You can visit a site like WatchPriceTrend to get a third-party idea of current market prices for the watch you have in mind.
ABOUT US
Anthony Alan is an established dealer in luxury goods located in Cape Town, South Africa.
We offer clients the best prices on Swiss watches and precious items including diamonds, gold, jewellery, Krugerrands and Gold Coins, and art.
Our watch buyer service is unrivaled in South Africa and when you deal with us, you know you are getting the best service and value available in Cape Town.
Contact Us via Telephone or Email with any questions you may have prior to selling your watch.
Our friendly staff are on hand to make sure your entire watch selling experience is a pleasurable one.
