SELLING YOUR WATCH IS EASY

We buy a wide variety of luxury Swiss Watches including Rolex, Breitling, Patek Philippe, Tag Heuer, Panerai and many more.

Why Sell Your Watch to Us?

Get The Best Price in Cape Town

Money in Your Account Instantly

100% Safe & Secure Transaction

GET THE BEST PRICE FOR YOUR WATCH

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HOW IT WORKS

Selling your watch to Anthony Alan is a hassle-free experience.

There is no need to risk getting ripped off on classified ad sites or deal with dodgy characters.

Our process is super simple and you’ll get money in your account before leaving our showroom.

TAKE PICTURES

Include quality pictures of your watch and original packaging if available.

SUBMIT FORM

Enter your details on our free quote form to get an estimate for your watch.

GET OFFER

We will review your request and give you a price range based on the expected condition.

VISIT SHOWROOM

Bring your watch, original packaging and receipts if available to our Cape Town showroom.

CONFIRM PRICE

We will assess your watch and make you an offer based on the condition and resale value.

GET MONEY

Once you accept the offer we will transfer funds to your local bank account instantly.

ABOUT US

Anthony Alan is an established dealer in luxury goods located in Cape Town, South Africa.

We offer clients the best prices on Swiss watches and luxury goods, including diamonds, gold, jewellery and art.

Our watch buyer service is unrivalled in South Africa and when you deal with us, you know you are getting the best service and value available in Cape Town.

Feel free to contact us directly via telephone or email with any questions you may have prior to selling your watch. Our friendly staff are on hand to make sure your entire watch selling experience is a pleasurable one.