Anthony Alan - Cape Town's most reputable trader of luxury watches, gold, jewellery, and diamonds.

Trusted by sellers for our reputation and buyers for our exquisite selection, we offer the best value for your items.

Get The Best Price in Cape Town
Money in Your Account Instantly
100% Safe & Secure Transaction

What Would You Like to Sell?

At Anthony Alan, we make selling your luxury items easy and rewarding. Whether you have gold, watches, jewellery, or diamonds, we offer the best value in Cape Town.

Simply click on the item you’d like to sell below, and let’s get started.


From Rolex to Audemars Piguet, we buy luxury watches of all brands and styles. Get the best price for your timepiece with us.

Turn your unwanted gold into cash today. We offer competitive prices and instant payment, ensuring a hassle-free experience.


Turn your unwanted gold into cash today. We offer competitive prices and instant payment, ensuring a hassle-free experience.


Trust us to evaluate your diamonds fairly and accurately. Sell your diamonds with confidence at Anthony Alan.


Whether it’s a diamond necklace or a gold bracelet, we value your jewellery and offer top prices for your pieces.

Alternatively, if you prefer a face-to-face consultation, you can visit our showroom

Our showroom provides a comfortable and private environment where you can discuss your items with our expert team. Whether you’re selling a luxury watch, gold jewellery, or diamonds, we offer a professional and personalised service to ensure you get the best value for your items. Feel free to drop by during our opening hours or schedule an appointment at your convenience.

Browse Our Exquisite Selection Online

Diamonds (69)

Watches (41)

Jewellery (18)

0.99 ct I VS2 Diamond Ring


1.51 ct Pink Cushion Cut Diamond Ring

Original price was: R290,000.00.Current price is: R190,000.00.

Omega Seamaster


Wendy Anziska


Jewellery Buyers in Cape Town

Welcome to the Premier Jewellery Buyers in Cape Town…

We buy new and second-hand jewellery, and are confident that not only will we give you the best price, but also the best service.

We specialise in the premium second-hand market and purchasing luxury goods is our passion.

If you want a great price with fast payment on your jewelry items, contact us via telephone or email today.

So next time you think…“Where can I sell my jewellery in Cape Town?”, you’ll know the answer.

If you’re interested in buying jewelry, see our luxury jewellery for sale.

Watch Buyers

Do you want to sell your luxury watch for the best price available?

As Cape Town’s leading watch buyer, we purchase fine Swiss watches like Rolex, Omega, Breitling, Patek Philippe and Panerai to name a few.

Selling your watch is as easy as visiting our shop with your watch in Loop Street,  Cape Town.

We’ll assess your watch and make an immediate offer to purchase. If you accept our offer we will transfer funds instantly to your bank account.

Please remember to bring all original packaging and receipts if available.

If you’re interested in buying watches, see our luxury watches for sale.

As one of Cape Town’s most reputable watch dealers, you can buy or sell luxury timepieces with confidence.

Diamond Buyers

If you’re looking for diamond buyers in Cape Town or buyers of luxury stones and gems, then look no further than Anthony Alan.

As a well-established local purchaser of quality diamonds and rings, not only will you get a great price, but professional service too.

When you want to sell your diamonds contact us first for the best rates in Cape Town or diamonds of any size.

When buy loose stones as well as stones set in jewelry.

Gold Buyers

Are you looking for gold buyers in Cape Town?

If so contact us today and we would be happy to make you a great offer on your quality gold items.

You can call to schedule an appointment at our convenient Cape Town offices where a professional assessor will weigh and assess your gold.

At Anthony Alan nothing gives us more pleasure than buying and selling luxury items, if you have jewellery to sell, diamonds, luxury watches or gold, we’d love to hear from you.

Art Buyers

Do you want to sell your fine art?

If you have valuable art and you’re looking for a buyer in Cape Town then contact us for a free estimate today. 

We offer competitive prices and the best service in the industry, so you can sell your art with confidence.

If you want to buy exclusive art, see our luxury art for sale.

Luxury Accessories

Do you want to sell your luxury goods?

At Anthony Alan we’re always on the lookout for luxury goods from brands like Louis Vuitton to buy.

If you have designer handbags, coats or other exclusive items to sell, contact us for the best offers in Cape Town.