Selling your Diamonds, Gold, Watches and Luxury items to us is very easy,

We have full time experts based at our Cape Town office who will assess your goods and give you a quote on the spot.

About Us

Sell your diamonds, jewellery, gold, watches and luxury assets to a trusted buyer

Anthony Alan Pty Ltd is a well-established global trading business based in Cape Town. It is owned & operated by Leandro Eckardt & Alan Seaberg who are well-known experts and enthusiasts in buying luxury goods from the premium second hand market.

Buying these luxury items is more than just a job for us, it’s our passion! Today Anthony Alan Pty Ltd allows us to buy all kinds of diamonds, gems, jewellery and fine art from our clients. We also buy fine Swiss watches such as Rolex, Audemars Piguet, Patek Philippe to name a few. Nothing makes us happier than buying and selling these precious goods.

Why Use


You no longer need to go to a Pawn Shop and be embarrassed.
You no longer need to use trading post where you are not sure of strangers coming to your house.
You no longer need to rely on EBay, Gumtree, OLX and waste time on unsold items, listing fees and dodgy scam artists.


We are well-trained specialists with many years experience in grading and valuing all types of diamonds and luxury goods; our incentive is to establish long term relationships with our customers built through a mutual trust and are not rewarded for underpaying you for your items.


Permanent Presence

We are always in the market and looking to buy 365 days a year; many of our competitors only buy when the market is rising, and disappear when it is not.


Consistent Pricing

We have a methodical approach to pricing and update our prices regularly according to changes in the market so you can be sure that you always receive the most competitive offer.


We buy from anywhere in South Africa

We are willing to travel to make the purchase however that does depend on the value of the item. Alternatively we offer a fully insured collection and delivery service via RAM couriers valuable cargo division.