Do you want to sell your watch for the best price in Cape Town?

We are luxury watch buyers offering the best value and service in the business. Selling your watch to us is easy, start by getting a free quote.

Watch Brands We Love

The luxury Swiss brands below are the most popular and carry the highest resale value in South Africa.

If you want to sell any of the brands below, we’ll give you the best price in Cape Town for your good condition watch.

Contact Us Now for a Free Quote. 

Rolex Luxury Watch


The brand all watch buyers love thanks to it’s excellent resale value over time. If you are the owner of a Rolex watch and want the best price for it, we’d love to make you an offer on your watch.

Omega Luxury Watch


Omega is an exceptional Swiss timepiece arguably most well-known for the Seamaster series of watches. If you want to sell your Omega watch in Cape Town, we have an irresistible offer for you.

Breitling Watches


Breitling has made quality timepieces since 1884 when Leon Breitling first started earning a reputation for his fine pocket watches. If you want to sell your Breitling, let us make you an offer.

Panerai Luxury Watch


The Panerai story begins in 1860 when Giovanni Panerai not only opened the first watch store in Florence, but the first watchmaking school too. More than 150 years later the brand continues to refine simplicity.

Patek Philippe


Patek Philippe patented keyless winding and the hand-setting system in 1845. The brand is renowned for its sophisticated approach to designing breathtaking timepieces many consider to be art.

IWC Watches


The International Watch Company or IWC as it’s known, was founded by an American in Schaffhausen in 1868. The brand combines precision engineering with timeless design.


Selling your luxury watch to Cape Town’s premier watch buyer is easy.

  1. Complete the Free Quote Form
  2. Bring Us Your Watch
  3. Get Money in Your Bank Account

If your watch is in good condition we’ll make you a top offer.

Remember to bring the following if available…

  • Original Packaging
  • Certificate of Authenticity
  • Original Receipt

Once accepted we will make an instant payment to your local South Africa bank account.

So next time when you ask “where can I sell my watch in Cape Town?”, you’ll know the answer.

Why Anthony Alan?

When you sell your watch to a professional business who specialises in buying fine Swiss watches, you don’t need to deal with the headaches of finding a buyer online.

You’ve probably heard of the many scam artists online waiting to rip you off. Well it’s true, they’ll setup a meeting and potentially rob you of your possessions.

Why take the chance?

Wouldn’t you prefer a clean transaction in safe, professional surroundings?

At Anthony Alan the entire process from start to finish is seamless.

We take pride in our reputation as Cape Town’s premier watch buyers, and always go the extra mile to offer you the service you deserve.

Contact Us Today for your free quote and see why selling your watch to Anthony Alan is the best decision you can make.